How to get more clients on Upwork
Upwork has become the go-to platform for freelancers across the globe with an estimated 18 million freelancers on the platform1. But with so much competition, standing out can be challenging. Here are some top tips and tricks to boost your profile, attract repeat clients, and maximise your earnings on Upwork.
Read our 5 essential tips to be a successful freelancer
1. Perfect your profile
First impressions count. Your profile is the first thing potential clients see, so make it impactful. Start by crafting a compelling headline that showcases your expertise concisely. For instance, if you're a content writer specialising in digital marketing, a headline like "Expert Content Writer | SEO, Blogging, & Digital Marketing" can grab attention immediately.
In your profile summary, clearly define your skills, relevant experience, and the value you bring to clients. Instead of simply listing qualifications, focus on how you solve client problems or help them achieve their goals. Don’t forget to add relevant keywords to improve your visibility in search results.
2. Build a portfolio that speaks for itself
Clients want to see proof of your expertise, so build a portfolio showcasing your best work. Tailor your portfolio items to the types of clients you want to attract. If you're a graphic designer, include a variety of samples: logos, social media graphics, and website layouts, each with a brief description of the client’s needs and how your work met those needs.
If you're just starting and don't have much experience, create mock projects that reflect the type of work you want to do. For example, if you’re an aspiring web developer, build a sample website for a fictional company. A well-curated portfolio, even with hypothetical projects, can make a strong impression.
3. Write winning proposals
Tailor each proposal to the client’s specific needs with the help of Upwork’s Mindful AI tool, Uma2. Avoid the temptation to use a one-size-fits-all approach, and leverage the customisation ability of Uma. Read each job description carefully and address specific needs or challenges the client has mentioned. Begin by introducing yourself and expressing genuine interest in the project, then highlight any relevant experience and explain how you would tackle the task.
End with a call to action. Ask if they’re available for a quick chat to discuss the project. This can make it easier for the client to respond positively. Personalising each proposal may take time, but it can significantly boost your chances of landing projects.
4. Cultivate repeat clients
Building long-term, repeat clients starts with consistently delivering high-quality work. Meeting client expectations—and going above them—creates satisfaction that not only encourages clients to return but also earns you glowing reviews. These positive reviews are essential for boosting your reputation and attracting new clients. By staying mindful of deadlines, maintaining clear communication, and showing openness to feedback, you’ll foster trust and reliability. Over time, this approach transforms one-time projects into ongoing partnerships, providing a stable income stream while enhancing your profile on platforms like Upwork.
5. Upskill with Upwork’s skill tests and certifications
Upwork offers skill tests and certifications that can make your profile more credible3. Passing relevant tests, like language proficiency or specific software skills, can enhance your profile and give clients confidence in your abilities. Certifications add another layer of professionalism and help you stand out.
6. Manage multiple clients
As your client base expands, maintaining a high quality service becomes essential. Without the right systems in place, it’s easy for the growing demands on your time to impact the quality of your work. That’s why it’s crucial to establish a streamlined financial management process early on, while your workload is still manageable. By setting up an nsave account, you’ll be ready to handle growth with ease. With the ability to receive payments in USD, GBP, and EUR, nsave simplifies managing international income, so you can focus on what matters most—delivering exceptional results and keeping your clients happy.
Download nsave start receiving your GBP, EUR, and USD salary from Upwork.
Final thoughts
Getting more clients on Upwork isn’t about luck; it’s about creating a strategic profile, delivering exceptional work, and fostering client relationships. By optimising your profile, submitting personalised proposals, and building long-term relationships, you’ll see an increase in clients and earnings. Take these steps seriously, and watch your Upwork success grow!
Got lots of clients on Upwork already? See how you can expand your client base beyond Upwork.
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Sources last updated: 24-Oct-2024
